Boutique hotels aren't just a fad. They are a fast-growing sector of the hospitality market.
The first boutique hotel opened in 1984 in New York, and it caused quite a stir. It shed tradition and aimed to provide a new travel experience. Ever since, small chic hotels have been opening all over the world. Those who have followed the fundamental theme of design-led individuality have experienced incredible success and that in turn has spawned a new generation of these stylish hotels.
What are the essential characteristics of this type of hotel that will ensure its place in the industry?
Individuality. No boutique hotels are alike. Housed in a wide range of buildings, many of which weren't intended as hotels or even houses originally, they use design and architecture to create entirely individual structures and spaces that catch the attention and stimulate the senses. Whatever theme or style has been chosen, you'll never stay in a boutique hotel that's exactly the same as the last one you stayed in.
Style. Personality and style matter to these hotels. The style and personality would give the boutique hotel its intimate atmosphere and air of authenticity. Boutique hotels go for style that's deliberately introduced and followed through to the smallest of details, resulting in all-round quality that's really appreciated by the guests.
Personalized Service. Many other parts of the service industry could learn from these small hotels. Their low guest numbers gives them the opportunity to shine when it comes to looking after residents, and their service is always discreet but immediate; helpful without pestering and always pleasant, never patronising.
Overall Quality. Guests will know quality when they see it. Small hotels are really careful in choosing materials, furnishings, fabrics, and accessories to ensure that they get the best quality.
Boutique hotels are here to stay because we like them. They cost about the same as an average hotel, and they provide more enjoyment. They give us good design, a high standard of decoration and fittings and outstanding service, reminding us that we often set our standards too low when we travel. They let us relax and enjoy our stay. Boutique hotels remind us to get the most out of where we go.
The first boutique hotel opened in 1984 in New York, and it caused quite a stir. It shed tradition and aimed to provide a new travel experience. Ever since, small chic hotels have been opening all over the world. Those who have followed the fundamental theme of design-led individuality have experienced incredible success and that in turn has spawned a new generation of these stylish hotels.
What are the essential characteristics of this type of hotel that will ensure its place in the industry?
Individuality. No boutique hotels are alike. Housed in a wide range of buildings, many of which weren't intended as hotels or even houses originally, they use design and architecture to create entirely individual structures and spaces that catch the attention and stimulate the senses. Whatever theme or style has been chosen, you'll never stay in a boutique hotel that's exactly the same as the last one you stayed in.
Style. Personality and style matter to these hotels. The style and personality would give the boutique hotel its intimate atmosphere and air of authenticity. Boutique hotels go for style that's deliberately introduced and followed through to the smallest of details, resulting in all-round quality that's really appreciated by the guests.
Personalized Service. Many other parts of the service industry could learn from these small hotels. Their low guest numbers gives them the opportunity to shine when it comes to looking after residents, and their service is always discreet but immediate; helpful without pestering and always pleasant, never patronising.
Overall Quality. Guests will know quality when they see it. Small hotels are really careful in choosing materials, furnishings, fabrics, and accessories to ensure that they get the best quality.
Boutique hotels are here to stay because we like them. They cost about the same as an average hotel, and they provide more enjoyment. They give us good design, a high standard of decoration and fittings and outstanding service, reminding us that we often set our standards too low when we travel. They let us relax and enjoy our stay. Boutique hotels remind us to get the most out of where we go.
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